The phrase data rich and information poor (DRIP) was first used in the 1983 best-selling business book, In Search of Excellence, to describe organizations rich in data, but lacking the processes to produce meaningful information and create a competitive advantage. DRIP was defeated in the private sector with wise implementation of information technology. However, government institutions have lacked the incentives to attack the disease and have instead treated the symptoms of the dilemma armed with a gross misunderstanding of the cognitive domain. In the U.S. Department of Defense, a deluge of data overwhelms analysts and provides little information that is timely and relevant to decision makers.